Breaking Down the Doors of Society

Society as we know it today has changed day by day as the world around us advances in many different ways. Advancements in science, technology, education, politics, human rights and many other areas have led to the shifts of culture in society to mold what we recognize society as today. Over the next 37 years, by year 2050, I foresee many changes that will occur that will impact society significantly. I believe a few changes that will cause the culture changes will be: the AffordableCare Act, the raises that are going to take place in the minimum wage, but most importantly, I believe society is going to take a shift for progressive and accepting views. First of all, a hot topic today and a conversation that will be occurring over the next 30 years will be health care in the United States and in the entire world. In my opinion, the changes that we are going to see take place in the United States under the Patient Protection and Affordable Care Act are going to be numerous.Not only wil l there be plenty of changes behind the scenes with insurance companies and lath care providers, but there will be a major culture change in America as we see these changes take place. I believe this due to the fact that since an estimated 105 million Americans will no longer have lifetime dollar limits on their coverage and that 17. 6 million children will no longer be denied coverage due to pre-existing conditions, then individuals and families will no longer, hopefully, be driven into poverty due to medical bills that they cannot handle.Additionally, due to the fact that people will be covered and be able to have preventative care, then I hope to see hat people will no longer be flooding the emergency rooms whenever they get sick, which the taxpayer previously had to foot the bill. Moreover, there are many great changes that will take place, but the most visible changes, in my opinion, are going to be the cultural ones.First, I believe that with the new extension that children wi ll be able to stay under their parents' coverage until the age of 26, then I believe that will create some major stress relief on young adults trying to receive college educations and establish their careers. Not only that, but it may create a sort of extended adolescence that we normally saw up until the age of 22 or so, but now that may change to about 25 or 26. Finally, I feel the major cultural shift that the new health care law will create is that people will no longer be belittled or embarrassed to seek health care that they cannot afford.Additionally, due to the education that many people learned about their struggling counterparts, they will begin to respect and care for their less fortunate counterparts since many Americans learned that there re way more people struggling to afford basic health care than there should be. Secondly, I believe that a major change is in order now that the federal minimum wage is receiving heavy criticism. Now that people in the United States ar e beginning to see and understand how terrible life is as a minimum wage worker, a culture change is already occurring.People across all walks of life: rich, poor, liberal, conservative, religious and non-religious alike are beginning to support a raise to the federal minimum wage out of the care and sympathy they all have for the nation's resorts families. The major changes that can take place if the federal minimum wage was changed to nine or ten dollars an hour would be exceedingly significant, in my opinion. Not only will the estimated 3. 8 million workers that were paid at or below the federal minimum wage see relief in their daily lives, but also the poverty level will decrease.Based on the new money that will be injected into the economy, businesses will be more profitable, hiring could increase, and the government will collect more in taxes from workers who now live above the poverty line and from reparations. Furthermore, there will be a radical shift in America's poor. Les s people will be reliant on federal programs such as SNAP and WICK and less people will have a disapproving attitude towards the nation's poor who rely on these programs and are, unfortunately, seen as â€Å"moochers† or â€Å"leaches. The final and most important culture change that I believe is going to take place by the year 2050 will be the major progressive and accepting shift in individual's attitudes. What I mean by this is that people throughout the world are going to begin to accept everyone no tater their walk of life. Less and less people are going to be looking down upon the poor, minorities, women in the workplace, atheists, homosexuals and other less mainstream lifestyles. I feel like this shift is already taking place today, but we are seeing major resistance that I believe is going to end over the next decade or two.Personally, I feel that individuals who desire to break the social norms are going to have more courage to do so since an increasing number of pe ople will be supportive of their lives. For instance, more women will be seeking political and business oriented Jobs, homosexuals will no longer try to hide their true identities from their families, people will stop using stereotypes and offensive names, all religions will be accepted no matter their history and many other great changes. Moreover, families will no longer push their child towards social norms, in my outlook.Families will be closer, in my estimation, for a couple of reasons: parents will accept their children no longer who they desire to grow up to be, bigoted ideas will no longer tear families apart based on who they marry and children will be less likely to dislike their parents u to the fact that they will no longer be pushed to forget their dream and pursue a social norm. Also, I feel like these progressive shifts will lead too much smaller schism in society that disapproves of these lifestyles and way of thinking.Those that disapprove of equal marriage, interra cial marriage, atheism, Islam, and many other things will be reduced to a much smaller population since others will begin to see that loving and caring for each other is most important. Lastly, I believe that this change that is taking place in more developed countries will begin to take place wrought the world, which will make the world a much better place to live in, especially in developing nations.I believe this due to the fact that people will no longer be not allowed to have Jobs based on gender, sexual orientation, race or anything else not related to work. Additionally, countries may begin to stop having laws against freedom of religion or homosexuality. All in all, I believe the sky is the limit for equality and open-mindedness in the world based on the progressive shifts in the eyes of the people.All in all, although there are many culture changes that are going to take place by the year 2050, I believe health care, the minimum wage, and the progressive shift in opinions w ill be the most important. Not only will these changes improve the lives of many in America and the world, but also I believe the progressive shift that is taking place already will begin to take place in a large population of people, to the relief of many. I believe that equality of everyone will become a priority, like it should've been forever, and by 2050 1 think it will happen.

Comparing poems Nothings changed Essay

The Poem ‘nothings changed’ is based on Tatamkhulu Afrika himself who spent many years in South Africa and his autobiographical poem which describes most of what him and others had experienced and his own feelings expressed during the policy of Apartheid, introduced by the government in his country. This forced many popular attractions such as beaches, buses and even towns to be changed to ‘white areas’ only. For some this meant leaving the country forever all just because of the colour of there skin. The poem itself is set out in six stanzas, each including eight fairly short but important lines. This kind of layout and structure in the poem creates a sense of control, showing how the poet is extremely clear about what he is saying and feeling in his head with no sudden actions leading to rage. Within the pattern of the poem the line lengths do also vary from a whole entire stanza to just two little words. For example: ‘District Six. No board says it is: but my feet know, and my hands, and the skin about my bones, and the soft labouring of my lungs,and the hot, white, inwards turning’. This shows how the structure of the strong poem changes in the stanza’s, gradually getting bigger sentences as the stanza speaks on, giving a feeling of confidence in the poet proving he knows what he is talking about with all the information gathering. The whole poem is written in the present tense, although always recalling past experience he had the poet is constantly reliving the experience as he writes every word. This makes this poem in particular stand out from ‘what were they like?’ due to the fact it is easy to identify what is going on. The poet also clearly states how he is feeling and what he is exactly doing as he writes, describing every little detail by putting us in his shoes. The poem overall describes how he returns to the wasteland that was once his home and relives the anger he felt when the area was first destroyed. With him seeing the restaurant Which consists of being expensive, stylish, exclusive with a guard at the gatepost it makes him think about the poverty around it especially the working mans cafi across from it were people live without eating from plates and on a plastic table top. This makes him reflect that despite the changing political situation, there are still huge inequalities between blacks and whites. Even though South Africa is supposed to have changed, he knows the new restaurant is really ‘whites only’. He feels that nothing has really changed overall. The deep anger he feels makes him want to destroy the restaurant completely – ‘to smash the glass with a stone, or a bomb’. Secondly the poem ‘what were they like’ written by Denise Levertov who wrote poems that opposed American fighting in Vietnam in the 1960’s. This particular poem is against the typical American ignorance of the Vietnam war. She published the poem to show her true feelings about what the American army themselves had done to the people and the way of life of Vietnam. The structure of the poem is like an interview, having the interviewer or questioner ask all the questions together and then the speaker answer each question after one another. Altogether there are six questions followed by six very surprising answers. Also at the end of the poem the answers are followed by a rhetorical question ‘who can say? ‘ This makes the reader think in there head about the answer and shows the unusual treatment Vietnam received by the American army. In the poem itself she compares two different periods, before and after the war had ended showing the interesting experiences people were put in and what she wants answered for. The tone in the first section of the poem includes a thought on curiosity and full of wonder and also could be considered as being questions which are asked quickly and impatiently as when reading them you want to get to the answers straight away. Also the tone of the questioner may seem to be angry and a state of foolishness and insensitivity, yet still having a sense of sadness because of the loss of such an innocent country and the people who lived there during this hectic time. The questioner themselves represent the uninformed Americans and the response being Denise Levertov giving the impression that the questioner should have known more about Vietnam. The responses to the questions seem rather bitter and brutal to the suffering people as when read seem honest and quickly spoken in your head which is what the poet is trying to get at to show the emotion of which happened during the war itself. Overall both poems include some similar qualities, both being completely true and poets experiencing the lives lived out there. Yet ‘nothings changed’ is describing the life long change of the country since introducing the law of Apartheid in the 1960’s and how the country is still living with it, and overcoming the stress and changes the country had to make to change the lives of black and white people which is something of anger and hatred. This is shown by a personal experience form living in the country and visiting local areas and recording the atmosphere of the place. This anger can also be shown in ‘what were they like’ although this particular poet may have had experience from Vietnam she was not there to see it and includes in her poem questions referring to the fact she wants answers to what has happened in the past war against America. This shows the poems are different one including life experience on unfair laws made and the other just wanted answers on what she believes what happened in the Vietnam war is completely wrong.

By Invitation Marketing Dissertation Example | Topics and Well Written Essays - 12750 words

By Invitation Marketing - Dissertation Example A luxury brand is a lifestyle concept hence to enhance its market share and augment its brand image the marketing strategies are designed to be exclusive and aimed at a niche society. ‘By Invitation, Only Marketing’ is the absolute endeavour towards building brand name amongst renowned celebrities and revered heroes – thus making the brand presence symbolic of luxury, splendour, indulgence and opulence with the supreme object to gratify and foster the intense desire of conspicuous consumption of the consumers. Aim: The prime aim of this dissertation is to sustain an intensive research study especially in the field of marketing through exclusive invitation which is vogue in practice amongst the niche-selling trends of the luxury brands and delve deep into consumer minds analyzing the cause and effect, the influence and impact of the innate zeal towards indulgence in conspicuous consumption. Realization and Results: In the process of the extensive research study it is gradually observed and assessed that the exclusivity marketing trend in effect is evolving the consumer perceptions and preferences towards a universal, more globalized outlook. In reality, the luxury brands which strategizes on specialized and more personalized marketing orientation – they not only identify and establish the permutations and combinations of developing a successful brand but also connect the celebrities with the people from around the world and reduce a global cultural unity unified with the brand image. This chapter scrutinizes and surveys the entire analysis and inspection in addition to assessing the background in regards to the impact of exclusive marketing strategies with the help of both secondary and primary data, which is elaborated in details in the Analysis section. This chapter expands on the ‘Invitation Only Marketing’ exploring on the consumer conception on conspicuous consumption – in the process finalizing on the driving force and critically pointing out the advantages of luxury branding and marketing strategies.  Ã‚  

Retail industry in last ten years Research Paper

Retail industry in last ten years - Research Paper Example The paper also analyses the role played by the mergers and acquisitions which had led to successful operation of the few big organization in the retail industry. Changes in the retail market: The general overview regarding the retail market has changed considerably over the last ten years. Originally the retail market signified a clothing market which primarily involved a made to order market, but in recent time, the dimension changed and it emerged as a ready to wear market. The standard practice of the retail market involved customers flipping through the product catalogue, selecting the color, size, and the texture of the clothing which they desired to purchase and then the customers had to wait for the sewing process of the clothes to be complete before they received the delivery of the final product. However in the era of 21stcentury, the multinational organizations have stepped in the market and the outlook of the retail market changed with large sized stores where the customer s were offered various products under a single roof. The retail industry in the present times comprises of products other than clothing and is primarily segregated into two segments which are hard and soft. Under the hard segment, the goods include electronics, appliances, and furniture whereas the soft segment deals with clothing, apparels and products of fabric. The increase in product under the retail chain has also strengthened the competition between the top organizations in the retail sector. Another major change which has evolved in the retail market is the conversion of the departmental stores into big apparels. Before 1999, the departmental stores in US were facing a major problem in the business due to loss of sales and in order to revive their market condition, the change in strategies was adopted by the store owners. The period from 1999 to 2005 witnessed a major downfall in the sales of the departmental stores whereas; the sales figure in the warehouse chains and the cl othing stores took a major leap. The cause of the failure of department stores was many. The change in the lifestyle of the people was one of the primary causes. The lifestyle of the people living in suburbs encouraged for the creation of the malls. Consumers preferred to shop in the areas near the localities where they lived and the down town departmental stores were soon out of fashion. The shopping malls saw the emergence of big brands under the same place and were successful in gaining the attention of the customers. The overall fashion trends of the customers were also changed dramatically and the branded retailers were successful in addressing the needs of the customers at an affordable price. The retail industry witnessed a change in the modes of payment also in the past decade. The customers of the 21st century prefer to opt for non-cash payment and the payment by debit and credit card has made shopping more easy for the customers. The number of payment by cards in the retai l sector rose to 5.3 million in the year 2003. The advancement of internet also has changed the mode of operation of the big organization in the retail sector (Plunkett, 2008). Over the last decade most of the reputed organizations have implemented the online selling techniques by the improvement of the web portal. The websites of the respective organizations are flooded with product information and the customers can easily purchase the product of their choice by making an e-payment and the products

Faster, Pussycat Kill Kill (Russ Meyer, 1965) Essay

Faster, Pussycat Kill Kill (Russ Meyer, 1965) - Essay Example Tura Satana, the actress, who plays the main role in the film, has a violent and magnificent appearance. Her makeup is aggressive; she wears black costume and scares off men. What was the main intention of the director, when he showed a woman from a different perspective, than it used to be in the society? Female empowerment can be seen in the aggressive female characters. This is a kind of fantasy, where a female dominatrix leads the whole story. This is a strong female character, which is able to cause a physical damage to a man with her karate moves or with the help of her car, pressing Vegetable to the wall. In such a way, we can claim that the film director created an image of a pop powerful woman, showing her unnatural and weird, but really attracting for the audience. A strong female character has an enormous power influencing men around her. Her appearance is not the main toll for her, but her energy and emotions, which are directed on destruction. All these features enable the main female characters to be violent and aggressive creatures, who want to take power back from men and live on their own, for their own satisfaction. On the one hand, the character of a violent woman is a great social challenge. There is no tenderness or vanilla in these girls†¦They do not make any attempt to be calm housewives, but remain rough and speed up in their cars. In the episode of young man’s spine cracking, there is a great panic and emotional turmoil among the girls. There is a direct juxtaposition of men and women power, when Varla comes to the Old Man and his two sons live. There is an air of danger, but this air is filled with sexual restrain. Billie reveals her libido and wants to stay alone with a handsome young man. On the other hand, the main features of female feelings and emotions are prevented by a potential intention of exploting women. Therefore, there is rather ambiguous feeling after watching this film. I am sure that

Case 15.1 Study Example | Topics and Well Written Essays - 500 words

15.1 - Case Study Example n their locality and apart from a place to work out it also lets them socialize with local community people, saves time and cost of traveling because if the gym is located far and customers need to drive long to reach the place, they lose motivation for fitness fast. Also that they can use their membership in any of the Snap Fitness centers makes it more convenient for them to work out wherever they are be it office or home or any other place and do not have to skip working out because of location. In today’s stressful society convenience is given utmost priority by customers in choosing a service or product. However I do not think this is the only advantage Snap Fitness is offering its members, its affordable membership and no contracts only monthly membership fees and easy manage franchises also add to its appeal to both members as well as franchisees and give a competitive edge over its rivals. For Snap Fitness the most appropriate Franchise system would be the Business Format Franchise, because it is a service they are selling and Snap Fitness has a unique business model for both its franchisees and its members. In this format Snap Fitness needs to provide Franchisee with its unique business formula, training, advertising, equipment and other assistance. It can use an area franchise agreement that allows the franchisee in a geographical area to own and operate a given number of franchises that is Snap Fitness centers (Barringer and Ireland, 516). In its franchisees, the characteristics Snap Fitness is looking for are that Franchisees are able to deliver its members its unique business model, must be able to handle billing and collecting processes, Franchisees should be able to maintain the company’s lean business model and have financial net worth of $250, 000 and $500,000 in Liquid assets and that Franchisees are able to deliver on the â€Å"must haves† list prepared by Pete Taunton. As the business requires normal working hours and can be managed

Business Strategy Embraced By Ted Backer Essay Example | Topics and Well Written Essays - 2000 words

Business Strategy Embraced By Ted Backer - Essay Example This paper outlines some of the unconventional approaches used by the brand to improve its sales. Other than the unconventional approaches as part of the brand’s strategic direction, an analysis of the firm’s strategy using models such as Ansoff and BCG is important in terms of determining the ideal marketing strategy for the brand. In essence, the evaluation of the firm’s strategy is important because it allows for the identification of the existing gaps that may pose a risk for the brand’s business in the market. As such, recommendation on improvements plays a role in ensuring the brand maintains its market share. For instance, it is recommendable for the brand to use other approaches other than the unconventional approaches to improve its business. A good example involves taking advantage of latest technological advancement to improve production. The managing director of the company, Ray Kelvin began in 1988 with a store situated in Glasgow. He further expanded his business to other places such as Manchester and Nottingham. In 1990, the company opened a new store in Convent Garden and the director acquired the entire company from by buying the shares of part owners known as Goldberg and Sons. This saw the introduction of Ted Baker Woman in 1995 and as a clothing retail company, Ted Baker is listed on the London Stock Exchange. In addition, the company also has stores in other parts of Europe, Asia, and the Middle East while its flagship store in the United States was opened in New York’s Fifth Avenue. The Ted Baker’s brand has developed steadily since starting its operations within the United Kingdom. At present, Ted Baker has expanded globally by relying on its three key distribution channels that include retail, wholesale and licensing. The company uses their own outlets and other licensed retail outlets, and partners in recognized department stores across Europe, Asia, Australia and the United States.

Nursing for Health and Wellbeing 2011 Essay Example | Topics and Well Written Essays - 1250 words

Nursing for Health and Wellbeing 2011 - Essay Example Most homes are potentially hazardous that would increase the risk of falls. Survey reveals among older subjects that they had at least one environmental falls hazard. Older people report falls inside the home. There should be evidence that these hazards are potential or causally linked to falls. Apart from the evidence of falls history among older people linked to household hazards, stronger evidence are available from studies where household hazards were identified first and subsequent falls were monitored. Further, frail people suffered more frequent falls but they were not due to environmental hazards. Studies indicate healthy people are likely to fall more frequently due to environmental hazards. Thus environmental hazards are likely to cause falls in vigorous older people than in frail older people. Since the patient Mr. Sylvester is a vigorous category (as he is able to live alone), he is more prone to falls. Risk-taking behavior in vigorous older people is the likely cause for more frequent falls. Home hazards alone cannot be a single cause for falls.

Consequences of Innovation Essay Example | Topics and Well Written Essays - 250 words

Consequences of Innovation - Essay Example , people with big cameras at home, adventurers, non-governmental organizations that collect and distribute used cameras to the needy, and the press experience the creation and diffusion of the digital  camera. The student organizations, photography clubs, and the press are winners in this case since they enjoy the aspect of configuring the digital camera to operate in a low-resolution refocusable mode and a high-resolution non-refocusable mode. These social groups attend and organize events that require them to operate in different resolutions. These groups can now take digital photographs even at night since the digital camera have an image sensor that captures digital images (Border and Young 1). Indeed, investigators and police can now take clearer and authentic images as forms of criminal evidence. Moreover, the winners can now take images that correspond to their specified virtual image planes (Border and Young 1). On the other hand, camera retailers and non-governmental organizations that collect and distribute used cameras to the needy are losers in this case. Indeed, camera retailers will suffer losses from the old camera since consumers will shift to the digital cameras platform. Non-governmental organizations that collect and distribute used cameras will be dealing with cameras with outdated features thus limiting their value. Border, John Norvold, and Richard D. Young. Digital  camera  including refocusable imaging mode adaptor. Nov 26, 2013. Web. 3 March 2015.

Aerobic Capacity Lab Report Essay Example | Topics and Well Written Essays - 1250 words

Aerobic Capacity Lab Report - Essay Example acity is most commonly expressed relative to the body weight to account the difference in body size and to reflect a person’s ability to carry out weight bearing tasks. Aerobic capacity is an important component of physical fitness because it reflects the overall capacity of the cardiovascular and respiratory systems1 and the ability to carry out prolonged strenuous exercise2.From a health perspective, good cardio respiratory fitness has been shown to reduce the risk (in adults) of hypertension, coronary heart disease, obesity, diabetes, some form of cancer, and other health problems3. There is a genetic component to aerobic capacity. Some people inherent characteristics that give them a naturally high level of aerobic capacity than other people. However, the genetic component in relatively small, accounting for less than 30% of the difference between people4. Thus aerobic capacity mostly reflects the level of habitual physical activity. In particular, aerobic capacity reflects the vigorous, sustained (aerobic) physical activity in which an individual engages. Aerobic capacity of the youth can be improved with sustained periods of high intensity exercise5. Although the exact dose of exercise needed has not been identified, three or more sessions per week in which moderately high-intensity exercise is sustained for 30 min or more are probably required. Any dynamic exercise involving large muscle groups is suitable, such as rigorous walking, jogging / running, cycling, swimming, and vigorous games. Improvements are proportioned to the amount of moderately high intensity exercise completed per week. Three students serve as subjects. They included 2 male and 1 female. They took a treadmill test for a specified duration. Subjects were run to exhaustion and then cool down while walking on the treadmill. The gases analyzed were oxygen (O2) and Carbon dioxide (CO2). To calculate the rate of O2 utilization (VO2), in addition to the fractional concentration of the

Home video game industry Essay Example for Free

Home video game industry Essay In 1972 founders Nolan Bushnell and Ted Dabney scrounged $50,000 from family, friends and local banks, formed their own company. They hired Alan Alcorn who created Pong and put a sample unit in Andy Capps Tavern in suburban Sunnyvale to see if anyone would play it. Twenty-four hours later, the owner called Bushnell in a rage and demanded that he get over to the bar with his tool kit as soon as possiblethe prototype game had broken down because it was being flooded with money. Pong was more than a game of Ping-Pong on a video screen. This was the beginning of Atari, while Atari made millions off the game consoles, they sold the software to many other major companies, and in turn they came out with their own version of pong. Although Atari saw profits from software royalties they kicked themselves out of the video game markets as other companies were using the pong model to penetrate the market. At the time of the U. S. crash, there were numerous consoles on the market, including the Atari 2600, Atari 5200, Bally Astrocade, ColecoVision, Emerson Arcadia 2001 Magnavox Odyssey 2,and the Vectrex. Home computers had more memory and faster processors than a console, they permitted more sophisticated games. They could also be used for tasks such as word processing and home accounting. Games were easier to duplicate, since they could be packaged as floppy disks or cassette tapes instead of ROM modules. This opened the field to third-party software developers. In 1986, Nintendo president Hiroshi Yamauchi noted that Atari collapsed because they gave too much freedom to third-party developers and the market was swamped with rubbish games. In response, Nintendo limited the number of titles that third-party developers could release for their system each year, and promoted its Seal of Quality, which it allowed to be used on games and peripherals by publishers that met Nintendos quality standards]. The North American video game crash had two long-lasting results. The first result was that dominance in the home console market shifted from the United States to Japan. When the video game market recovered in the late 1980s, Nintendos NES was by far the dominant console, leaving only a fraction of the market to a resurgent Atari battling Segas Master System for the number-two spot soon after. By 1989, home video game sales in the United States had reached $5 billion, surpassing the 1982 peak of $3 billion during the previous generation. A large majority of the market was controlled by Nintendo, whose NES ultimately sold more than 35 million units in the United States, exceeding the sales of other consoles and personal computers by a considerable margin With the introduction of the Sega Genesis in America, Sega of America launched an anti-Nintendo campaign to carry the momentum to the new generation of games, with its slogan Genesis does what Nintendont. This was initially implemented by Sega of America President Michael Katz. When Nintendo launched its Super Nintendo Entertainment System in 1991, Sega changed its slogan to Welcome to the next level. Sega re-branded itself with a new game and mascot, Sonic the Hedgehog. This shift led to a wider success for the Genesis and would eventually propel Sega to 65% of the market in North America for a brief time. On May 11, 1995, Sega released the Sega Saturn in the American market. Segas first CD console that was not an add on, utilized two 32-bit processors and preceded both the Sony PlayStation and the Nintendo 64 The lack of a strong Sonic and its high price in comparison to the PlayStation were among the reasons for the failure of the console. The 3DO Company lacked the resources to manufacture consoles themselves, and instead licensed the hardware to other companies for manufacturing. Trip Hawkins recounted that they approached every electronics manufacturer, but that their chief targets were Sony and Panasonic, the two largest consumer electronics companies in the world. Founder trip Hawkins thought by selling his software to the main markets he could penetrate the market with a high price brining in a high profit margin. The launch price of the Play Station in the American market was US$299, undercutting their competitors, but knew that they would sell more consoles and make profit in the long-term. Xbox entered the console market because of a direct threat from Sony. They thought that consoles would take over web-browsing and directly hurt their main network in home computer systems. With annual revenues of close to 20 billion dollars Microsoft decided to invest 4 billion to develop the Xbox. With already a huge brand name and high product value in the computer market, Xbox was a massive success in the gaming network knowing they had the capability to keep up with the technical aspects of the other competitors. While Nintendo’s Game Cube was a bust, Nintendo knew they needed to use knew software in order to compete with the dominating Xbox and Play Stations new motion sensitive technology was cheap to integrate in software and Nintendo took advantage of that market. The Nintendo Wii launched in 2007, used old game that branded the Nintendo name including The Mario Brothers, which appealed to both old and new generations. Technology is driving the new markets, but Nintendo, Sony and Microsoft control the gaming market of today because of their ability to create affordable gaming while still being innovating.

Scientific method Essay Example for Free

Scientific method Essay Outline and illustrate three characteristics of sense-data. (15 marks) Anticipate the following characteristics: †¢ We are immediately/directly acquainted with sense-data, (from which we infer a mindindependent reality). †¢ Sense-data are (usually) mental or mind-dependent. †¢ Sense-data exist only as they are perceived. †¢ Reports regarding sense-data are incorrigible. †¢ Sense-data are nothing other than how they appear – they have no hidden depths. †¢ The sense-data I experience will vary according to the conditions in which I perceive an object. †¢ Sense-data, unlike physical objects, can have indeterminate process. †¢ Sense-data and physical objects/distinguishing sense-data. Illustrate examples are likely to differ depending on the points being made and can be drawn from various sources: Illusions and delusions (e. g. bent sticks, mirage, hallucinations), perceptual relativity (the real shape of the coin, the real properties of the table), phenomenology (apparent and real speckled hens) or time-lag arguments (seeing the ‘sun’) that distinguish between the way the world appears and the way it is. Consider the claim that the weaknesses of representative realism outweigh its strengths. (30 marks) Knowledge and Understanding Anticipate the following outline of representative realism: There is a material reality independent of our perception of it – an external world – from which experience originates. But our perception of material objects is mediated via ‘ a veil of perception’. Our immediate awareness is of an ‘internal’ non-material something – ‘ideas’ or sense-data – that we take as representative of mind independent external reality. The claim that there is an external world is a hypothesis. Interpretation, Analysis and Application Possible strengths †¢ Unlike common sense, representative realism can account for illusions/hallucinations by proposing we experience ideas/sense-data. †¢ Representative Realism gets the epistemological project right: I have to start from my own ‘experience’ and work outward to an external world. †¢ Representative Realism acknowledges the scientific claim that mind-independent reality is not as it appears to us (and the primary/secondary qualities distinction might be used here to articulate this point.) †¢ Representative realism acknowledges a distinction between appearance and reality but it is able to counter scepticism: it is reasonable to suppose that there is a mindindependent reality that impinges upon me in systematic ways, not subject to will, which my experience ‘represents’ in ways similar to your experience. Possible weaknesses †¢ Representative Realism is incompatible with Empiricism because it makes claims about mind-independent reality that transcend any possible experience: it makes empty assertions devoid of empirical consequences (e.g. ‘a something we know not what’); it illegitimately draws inferences from familiar experience (e. g. observations of casual relations) to support judgements regarding a reality that ‘must be strange’ (Russell). †¢ The apparatus employed by representative realism cannot avoid scepticism: a veil of perception intermediate between object and perceiver opens up an unbridgeable gap. †¢ Representative Realism (at least in its ‘pure’ empiricist form) does not have the resources to escape solipsism. †¢ The scientific appearance/reality distinction need not have any exceptional ‘philosophical significance regarding what there is; it just regulates what counts as relevant/irrelevant when scientists do science (c. f. demarcation issues like ‘Are we doing psychology or sociology? ’ ‘Is that a philosophical point of history? ’). †¢ A candidate might compare representative realism with other positions (e. g. idealism) just as long as the comparison highlights possible strengths and weaknesses of representative realism. †¢ Appeals to Occam’s Razor. Both direct realism and idealism are ontologically parsimonious contra representative realism. Assessment and Evaluation A candidate could argue for the following conclusions: †¢ The weaknesses outweigh the strengths †¢ The strengths outweigh the weaknesses †¢ The strengths and weaknesses balance out, more or less. †¢ Drawing out the implications of ‘something we know not what’ as Berkeley was to do. †¢ Support of direct realism e. g. exceptions can be allowed if they can be explained, correction by other senses. †¢ Presuppositions of recognising deceptions, †¢ Reid’s criticism of phenomenal variability – we can explain and predict. †¢ External world seen as hypothetical, but is this like a scientific hypothesis? Verification issues. †¢ How could we have the concept of a representation if we are only aware of representations. Analysis of how the concept works. †¢ If we cannot know physical objects, then neither can we know their causal powers. †¢ The external world could never be more than a probability. But how do we do the calculations needed for such a claim?

The Global Promotion Strategies Of Nescafe Marketing Essay

The Global Promotion Strategies Of Nescafe Marketing Essay Nestle, the largest confectionary, nutrition and Food Company in the world. Nescafe is one of its renowned brands in the business of traditional hot and cold energizing solubles like coffee and is available almost in every part of the world in different forms and variants. It was named as one of the top 100 brands of the world by Bloomberg business week (Top 100 Brands of 2008, 2008). Today, its offerings are available in 32 countries including France, China, Canada, Pakistan, India, UK, USA and others(Nescafà ©, 2010). Nescafes Global Strategy Nescafe has build a strong brand equity through the use of aggressive marketing strategies globally. Each country/regions Nescafe forms its own strategy to effectively target its audience and generate sales accordingly for the profitability and growth of the company. It is for this reason that some variants are designed and marketed to cater to the needs of that particular segment of the market.It has been noted that Nescafe as a brand is in a intermediary phase from being an exclusive utilitarian comsuption product when it used to be just an instant coffee to becoming more of a product with hedonic consumption when it started to create and sell different blends in different markets. Each variant has its own specific feature and personality to add value to the brand under the same name.The company aims at providing products to consumers wherever, whenever and however is required. Nescafe focuses on the coffee tradition and its historical value. Nescafes global brand personality can be sincere, down-to-earth, warm and honest and excitement related to friendly, youth and energy however it can be just one of the two mentioned above or a mix of both depending upon the target market and the variation. Target Market, Promotion Strategies and Media Nescafe has different target market for its different variants. In the UK, the target market is young adult consumers aged between 20-35 of middle and upper class who have lived with consumption soft drinks and energy drinks like redbull. To capture that market, Nescafe along with its advertising agency decided on building consumer trust and develop work showing lenghts that Nescafe users will go to stay away from other substitute goods. A 360 degree campaign was designed which was launched with a TVC, billboards, radio ads, posters, magazines, news paper and many other medias. In India, with its different variants, is leveraging to vast consumer base and cateting to all segments of the market. The market has been divided on the basis of geographic regions like North, South, East and West, psychographics and demographics. The strategy however has been to focus on values and low-key market penetration using 360 degree promotion campaign. The Greek market was consuming the traditional Greek Coffee which was served in a tiny cup and with a glass of cold water intended to be drunk first. Nescafe captured this opportunity to grab the market share by introducing its Nescafe Frappe in the Greek Market that change habit of the Greek coffee drinkers. It has been heavily marketed to the target audience aged between 17-30 using clever visuals to show a trendy world of partying and dancing including a stylish living for the younger generation. (Butler, 1988) . With a deal with MTV to launch a style campaign for the new generation of consumers aged between 16-24 years old, Nescafe has decided to relaunch the brand with a $30 Million global campaign. Nescafe has been working on targeting its market through the use of interactive youth oriented websites Nescafe Live where consumer will exchange ideas and information regarding images and videos aimed at 16-24 years old consumers of the global market. In Australia, the marketing mix is aimed at targeting diverse market segments of all age groups. For the young adult cafà © culture segment, they offer their range of latte with a sponsoring campaigns like Nescafe Short Film Awards Win the Nescafe Latte Lounge of which teaser and TVCs were created. Also, a website was created for information regarding products, competitions and events. Marketing Communication Agencies Nescafes lead global agencies are McCann Erickson Publicis Mojo while also have MindShare as their global media creative Agency (Jain, 2007). These global agencies have either affliations with local agencies in different countries or have their own subsidaries. Thus, the affliated agencies or the subsidaries become the local agencies of their clients and work with their global partner to create a universal image, perception and equity of the brand. Like the local agency in Sweden for Nescafe is Storakers McCann which is affliated with McCann Erikson while in Pakistan its Orient McErikson. In France, it is Publicis Conseil which has affliation with Publicis Mojo. Importance of Advertising for Nescafe Advertising for Nescafe is important to create positive feeling and attitude of consumers towards the brand which will eventually lead to purchase. Advertising plays a vital part in communicating a competitive advantage and to make consumers feel that the product suits their requirements and has the same personality as theirs. Due to factors like culture and differences in attitudes and behaviors in each country/region that has its own beverage used as stimulant or energizers. Like in some regions its tree and in others its green tea or coffee. Thus, to capture the non-coffee drinking markets, it is essential to aggresively advertise the energizing and stimulating effects of coffee. The red color of the mug is used to emphasize the energy of the drink while red suits to project that state of mind. Nescafe has a very diversified base of consumers belonging to different personalities which have different cultures and tradition and coffee just might not be a part of any of it. It is through advertising that they can create value for customers. For the same reason, Nescafe with the help of local agencies creates offerings based on consumers attitudes, personalities, and behavior and the culture and tradition of that country/region while keeping a broader global brand image, conviction and positioning. If Nescafe just had a global agency responsible for creating and designing products and brands and market them to the global market at large, it would fail to effectively communicate with the customers or to create a competitive advantage in the markets due to the diversified consumer base as needs, attitudes, culture, behaviours and many other factors of consumers choice and preference differ from region to region and coutnry to country. Thus, a balance has to be maintained between the local market perspective and the global outlook as well for the success of the brand and company(Amanda, n.d.). Recommendation To be able to capture and grab the market share of different markets, Nescafe should be associated with the current agencies in order to create offerings using both global and local perspective. However, their promotional strategy should not completely be diverted towards the coffee drinkers of future and should carry out activities for the adults and old-age consumers as well. The use of 360 degree marketing campaigns is a very effective way of reaching out to the target consumers which should be carried on further.

Breast Implants Essay -- essays research papers

Breast Implants One of the first uses of silicone in a medical implant came in the form of lifesaving tubes implanted into young children to funnel excess fluid from the brain into the chest cavity, where the fluid could be safely metabolized and excreted. Since these "shunts" were first used, in the late 1950s, silicone in various forms has come to be an important part of many implants. "It is used in tracheotomy tubes, in artificial lenses for the eye, in artificial heart valves and in facial implants for birth defects or re-constructive surgery after cancer" (Ames 1). The most widely used implementation of silicone is through breast re- constructive surgery through elective surgery of an individual, or re- constructive surgery to replace breasts due to women recovering from mastectomies from breast cancer or miscellaneous types of accidents. The early history and use of implants showed no ill effects of the use of paraffin or silicone. Because of this newly developed surgical process and relatively little use of FDA guidelines there was no comprehensive testing done to ensure the utmost safety of a silicone recipient. By this time the millions of women throughout the world who already had Dow's silicone prosthesis implanted into their breasts had no idea of the dramatic health risks. Because of these potential health risks, women should avoid the use of breast implants. In 1976, Congress gave the FDA authority to regulate breast implants. By this time breast implants had been in use for a significant amount of time and were considered "grandfathered." This means that they were allowed to remain on the market, even though they have not gone through stringent testing. The FDA felt there was no evidence to substantiate that the implants were harmful. Furthermore Congress also gave the FDA the power to go back and require manufactures to provide proof that the implants were indeed safe and effective, if it was felt that there was a reason to do so. (Bruning 7) "In 1977, Richard Mithoff, a Houston attorney, wins the first lawsuit for a Cleveland woman who claims that her ruptured impla... ...'s internal memo's, thousands of these memo's revealed lack of long term testing, complaints from doctors, and leakage of silicone from the implants. The most outrageous incident discovered was complaints from surgeons of implants rupturing in the operating room, as they tried to install them into women's breasts (Byrne 98). Pathology reports indicate considerable silicone reaction to the extruded material can cause severe foreign body reaction in susceptible individuals. A letter written to Dow Corning from Charles A. Vinnick a predominant cosmetic surgeon in California wrote: " I am loathe to publish my series of cases as I feel that it may open Pandora's box. I do feel, however, that rapid dissemination of this information is very necessary to protect your comapny and my colleagues" (Bryne 98). Vinnick complained to Dow about an incident when he removed a pair of silicone implants, the gel in a ruptured implant was terribly runny while the gel inside the other implant was of ideal cohesion. This difference led him and some others to believe that when silicone gel came into contact with tissue fluids and fat the gel's consistency changed.

Three Strikes And Youre Out Law Essay -- essays research papers

Three Strikes You're Out Law We have all heard of the newest anti-crime law, the "Three strikes and you’re out" law. It wasn’t easy getting this law from the bill stage in Sacramento to the law stage, because it is not a criminal friendly law. Meaning that this law’s purpose is to bring pain, suffering, and intimidation to criminals. Our state government was basically ran by the Assembly Speaker Willie Brown, now mayor of San Francisco. Brown had the power to choose who sat on what committee in the house, and using this he could terminate any bill he did not agree with. And with this attitude it took a lot of patients and perseverance by the people trying to pass this bill. But how did the bill become a bill? I will answer this question with help of the Kimber Reynolds story. Monday, June 29, 1992 in Fresno, California a young woman was brutally murdered outside The Daily Planet, a restaurant patronized by the local young people. The girl was visiting home for the summer after being in the Los Angeles area attending school. Her and a friend were getting into their car when two guys on a motorcycle rode up next to Kimber Reynolds blocking her in, taking her purse, and beating her into submission. The story made the 11 o’clock news only minutes after her father had gone to bed. When police ran a background check on the two suspected men, Joeseph Micheal Davis and Douglas Walker, both men had recently been released on parole with multiple offenses on their records. Unfortunately Davis was never brought in because when police were attempting to arrest him he began firing, wounding unsuspecting police officers and ultimately being killed. Douglas Walker was convicted of accessory to murder. Mike Reynolds, Kimber’s father, went on the radio on a local radio show called the Ray Appleton Show, KMJ 580. There he would discuss his outrage about how he was sick of repeat offenders being locked up only to be released after a fraction of the sentence was completed. He swore to the people listening that he was going to do something about the problem, even if it takes him forever. Listening to that show was Fresno Assemblyman Bill Jones (R). He was interested in the issue and arranged a meeting with Mike. They discussed ideas about how they could solve this problem. With that in mind Mike used some connections and g... ...victions. There were repeated warnings about the cost to implement the new law, but few have addressed the other side of the equation and the savings to the state, in lives and in dollars. Had our 1993 crime rate continued unaffected over these past few years, nearly 815,000 additional crimes would have been committed in California, including 217,000+ violent crimes. We would have suffered more than 4,000 homicide victims; 6000+ women would have been victims of rape. Also the savings in dollars is between $5.8 billion and $15.5 billion since the enactment of the "Three Strikes" law. There has been swift and dramatic impact on crime since the enactment of the "Three Strikes" law. The crime rate has dropped more than 30%. But there are other factors that play a part in this reduction like crime prevention, and community policing. However there has been a significant drop in the crime rate. Also the predictions about cost, over populating and others have not come true. With all of the opposition out there trying to tear this law down I believe that California can not afford to do without this law because it is saving our state money and lives.

The Population Solution :: essays research papers fc

The Population Solution Question... 1. Most people assume that human numbers will stabilize at some point in the future. Discuss the conditions which can contribute to the solution of the population explosion. "Let us suppose that the average human being weighs 60 kilogram's. If that's the case then 100,000,000,000,000,000,000 people would weigh as much as the whole Earth does. That number of people is 30,000,000,000,000 times as many people as there are living today. It may seem to you that the population can go up a long, long time before it reaches the point where there are 30,000,000,000,000 times as many people as there are today. Let's think about that though. Let us suppose that the population growth rate stays at 2.0 per cent so that the number of people in the world continues to double every 35 years. How long, then, will it take for the world's population to weigh as much as the entire planet? The answer is - not quite 1,600 years. This means that by 3550 AD, the human population would weight as much as the entire planet.... Even if that were possible, it wouldn't give us much time. If the growth-rate stays at 2.0 per cent, then in a little over 2,200 years - say, by 4220 AD - the human populat i on would weigh as much as the entire Solar system, including the Sun... and by about 6700 AD - the human population would weigh as much as the entire Universe." The preceding paragraph, by Isaac Asimov describes quite alarmingly just how bad the population problem really is, that in considerably less time that has passed since the days of Julius Caesar the population will equal in mass of that of the earth. Most people assume that human numbers will stabilize at some point in the future. Hopefully it will, but not without conditions that will contribute to the solution of the population explosion, conditions which include education, birth control methods and government action. Although not the largest in terms of population size, Kenya has one of the highest rates natural increase in the world. This rapid growth rate, which is predicted to reach 120 million by the year 2050, is primarily due to high birthrates and low death rates. Alarmingly, more than half of its population is under the age of 15. This is partly due to the fact that before western influence, health care was relatively poor and families needed to be large in order to guarantee the survival of at least a couple of children to take care of both the land and the elderly.

The Difference Between Consumer Buyer Behaviour and Organisational Buyer Behaviour

The difference between Consumer Buyer Behaviour and Organisational Buyer Behaviour In this essay we will be talking about the difference between consumer buyer behaviour and organisational buyer behaviour and how marketers can harvest this knowledge to create the right marketing strategies for each category of market. The main difference between consumer buyer behaviour and organisational buyer behaviour is that consumer buying consists of activates involved in buying and using of products for personal and household use, where organisational buyers purchase primarily for organisational purpose.Consumer behaviour is complex and a company has to fit their product more closely and satisfy their customer needs more fully than the competitors. Marketers will also need to know whether their controllable variables, e. g. marketing mix variables, will affect buying behaviour. Culture is the broadest environmental factor witch influences buyer behaviour, consumption choices cannot be understo od without considering the culture. It is the prisms with witch customers perceive the product. The culture of consumers determines the priorities he attaches to different products.The link between consumer behaviour and culture is a two-way street. In one direction the products that are produced to fit a consumer’s culture are better accepted, in the other direction products and innovation that are created in a specific culture on a given time show us a clear domination in the cultures ideals. (Michael Solomon, Culture, 2006) Social class refers to the grouping together of individuals or families who have certain common social or economic characteristics. Societies can be divided in haves and have-nots.Social Class is determined by income, family background and occupation. The social class is not only determining how much money is spent by the individual but also how it is spent. (Michael Solomon, Consumer Behaviour A European Perspective, 2006) Consumer buyer behaviour Masl ow`s hierarchy of needs is the first model we are looking at. It implies a hierarchy of biogenic and psychogenic needs where the order of development is fixed and a certain level must be attained before the next higher one.In Maslow`s hierarchy one must first satisfy basic needs before he can progress up the ladder. The application of this model is relatively simplistic as one product can satisfy more than one need. (Michael Solomon, Consumer Behaviour , 2006) The next model we are talking about is the Howard Sheth model. The model describes brand decision under incomplete or limited information. It distinguishes three levels of decision: 1) Extensive problem solving- the buyer has little or no knowledge about the product and has no criteria by which to choose the product. ) Limited problem solving- In this stage the choice criteria are defined but the buyer is still undecided about the brads which best serve him. 3) Routinized responses behaviour- The criteria set in this stage is well defined and the consumer has the best brand which best serves him. He makes the buying process with little evaluation of alternatives. The Howard Sheth model borrows concepts from the learning model to explain brand choice. Four major components are involved in this process: impute variables, output variables, hypothetical constructs and exogenous variables. Rao, 2011) There are three different impute variable, the first and second is provided by the marketer by significant stimuli like physical brand characteristics and symbolic stimuli like visual or verbal characteristics. The third variable is provided by family, reference group etc. (Rao, 2011) The perceptual and learning construct define the main part of the model. It deals with the psychological variables with interact with the consumer decision making. The output variables are the response to the impute variables and helps us understand how the consumer will engage with the perceptual construct. Rao, 2011) The Last mode l we are looking at is the Engel-Kollat-Blackwell model which was created to describe the knowledge concerning consumer behaviour. The first stage is the decision-process stage. The model is focusing on the five mine decision-process stages: Problem recognition, search for alternatives, alternate evaluation purchase, and outcomes. The consumer does not necessarily have to go through all this stages. The number of stages depends if it is an extended or a routine problem solving behaviour.The Second stage is the information impute where the consumer is getting information from marketing and non-marketing sources with will influence the decision-making process. The third stage is the information processing stage and it consists of the exposure, attention and retention of the consumer to the information. The consumer must first be exposed to the message, allocate space for this information, interpret the stimuli, and retain the message by transferring the input to long-term memory. The fourth stage consists of individual and environmental influences that affect all five stages of the decision process.Individual characteristics include motives, values, lifestyle, and personality; the social influences are culture, reference groups, and family. Situational influences, such as a consumer’s financial condition, also influence the decision process. (Engel, 1995) Organisational buyer behaviour Broadly speaking organisational customers can be classified in commercial, institutional and governmental sector. (Oxford University Page) The Commercial customers can be divided furthermore in 1) Distributors: They are also known as intermediaries and their main purpose is to transfer products through the supply chain adding value to them.The main types of intermediary are wholesales, dealers, agents, value-added resellers. 2) Original equipment manufacturers (OEMs): They are the classic business customer. They purchases parts or materials and manufacture and market with t he manufacturer’s brand. 3) Users: These customers buy some products to sustain their own production. 4) Retailers: They purchase goods to sell them to their customers. The Institutional customer may differ greatly from the commercial customer in the preceding list. Universities are a good example of institutional customers and the products they have to buy in order to keep operating. Oxford University Page) The Governmental customers can differ from government to government as they can regalement their spending on military health and education. While there are differences between consumer buyer behaviour and organisational buyer behaviour we clearly can see some similarities between them especially when we realises that rationality in organisational buyer behaviour can be misplaced. If the buyer are people to then they can also make mistakes lead by perception, emotion and pear pressure.On the other hand some consumer purchases involve high technical complexity and time invo lving information search. The practice of B2B and B2C is not always clear as an example we can take Sun Microsystems witch approaches large business directly but also encourages small developers to build OEM machines and sell them to customers. (Oxford University Page) We clearly can see that there are some similarities in the B2C and B2B market but there are some huge differences. For example, consumer markets often consist of millions of customers where far fewer customers are in the organisational market.A small percentage often makes a large percentage of the earnings of a B2B business. (Oxford University Page) The B2C buying process can be fairly complex for a high involvement purchase like a car but in a B2B market there is often not only one person involve in this process, it is typically known as the decision-making unit (DMU). Members involved in this decision making unit can be managers who are not involved in the usage of the product and often have a strategic and financi al perspective of the company but also members who directly use the product are involved in the decision making process.We can describe the different parties (Webster and Wind, 1972) in the decision making process as followed: 1) Initiator- is the person who makes the first request for the purchase 2) Buyer – they are the formal authority in the process and are making the purchases from the suppliers 3) Influencers –they affect the decision-making process by providing internal or external information. 4) Decision makers- they are the persons with the authority to approve a purchase. 5) Users – they are the persons who use the product. They often deliver feedback of the performance. ) Gatekeepers – they control the flow of information to other managers within the buying organisation One of the most recognised models of organisational buyer behaviour is the Buygrid Framework (Robinson et al, 1967). It combines nature of the buying situation with the stages in the decision process. It is worth noting the differences between the three buyclass situations: 1) New task purchases – In this category the company is buying a product or a service for the first time. They typically have no experience in the supplier’s capabilities. The DMU is usually larger and the schedule for the decision is often extended. ) Modified rebuy – in this chase the company has already knowledge about the suppliers capabilities but has to alter a variable in the order witch could be: time, amount or price. 3) Straight rebuy – in this case the company does not alter the order. It is normally seen when basic goods are ordered. The decision-making process is quite formal in B2B markets and it goes through many as eight buyphases for a new task purchase: 1) Problem Recognition – this can be created by a supplier review, dissatisfaction with current providers and changing business needs. ) General need description – the need can come from an innovation, the need for cutting costs or improving production. 3) Specifications – It necessity buyer/supplier dialog and is the part where suppliers are differentiated and evaluated. 4) Supplier search – it is the stage where a consideration set of suppliers is created and information is gathered. 5) Proposal submission – suppliers are put into a choice set and a proposal is solicited from those last few suppliers 6) Supplier Selection – in this stage proposals are evaluated and negotiation may take place between buyer and seller. ) Order process specification – in this stage an agreement or a contract is created. 8) Performance review – in this stage the suppliers are revised and benchmarked and then changed, modified or discontinued. (Oxford University Page) It is very important for a company in the B2B market to understand the different members and their roles in a DMU of a company; the members can be brought together from all parts of a company and can include purchasing, R&D, finance and even marketing.The marketing strategy of the supplying must reflect the individual interest within a DMU but also the whole interest and group dynamic of a DMU. (Oxford University Page) Referencing (n. d. ). Retrieved 03 21, 2012, from Oxford University Page: http://www. oup. com/uk/orc/bin/9780199551682/ellis_ch02. pdf Engel, J. B. (1995). Consumer Behaviour. In J. B. Engel, Consumer Behaviour. Michael Solomon, G. B. (2006). In G. B. Michael Solomon, Consumer Behaviour A European Perspective (p. 460). Michael Solomon, G. B. (2006). Consumer Behaviour . In G. B.Michael Solomon, Consumer Behaviour A European Perspective (pp. 125-126). Michael Solomon, G. B. (2006). Culture. In G. B. Michael Solomon, Consumer Behaviour A European Pespective (pp. 525-527). Rao, V. S. (2011, 01 10). Howard Sheth Model. Retrieved 03 21, 2012, from cite Man Network: http://www. citeman. com/13241-howard-sheth-model. html Robinson, P. J. , Faris, C. W. , & Wind, Y. (1976) Industrial Buying and Marketing , Allyn & Bacon, Boston Webste, F. E. & Wind, Y. (1972) Organisational Buying Behaviour, Prentice Hall, Engelwood Cliffs, NJ

Descartes’ Meditations Essay

Rene Descartes is non just now a dwelln philosopher, unless he also contri aloneed signifi spatetly in the celestial orbit of mathematics. It is with the same vigor and methodo analytic agent he applied in the frequentwealth of Mathematics by which he set outs to his conclusions in the surmises. Hence, we see him going about his financial statements, thoughts, opinions, and conclusions in a reasonable, methodological fashion, forming unbelieving hypotheses in ever soy step. In a way, Meditations piece of ass be regarded as a strike for the readers it seeks to take along the reader with the meditator in his journey of the un cognisen and knowing.It tries to convince them to abide by his step-by-step argumentation and skepticism, and to accord the limpid logical conclusion of each. Yet, although his conclusions be impressive and convincing, a crack in his argumentation might break down his arguments. The objective of this study wherefore, is to examine the ideas, assumptions, and arguments presented by Descartes. However, this paper lead exactly c one timern it egotism with the root two sidetracks of Descartes Meditations (Meditation I Of the Things Which whitethorn Be Brought Within the Sphere of surmise and Meditation II Concerning the Nature of the gentlemans gentleman Mind That It Is Better Known Than the Body).The starting time Meditation Methodic Doubt In the scratch Meditation, Descartes excogitate all(prenominal) told intimacys into incertitude. He does this by first header all that he knows as he remembers his perceives has deceived him before. He says entirely that up to the present time I stand accepted as close to lawful and certain I confound learned from either from the senses or by dint of the senses precisely it is sometimes jumpd to me that these senses ar deceptive, and it is wiser non to trust entirely to whatsoever issue by which we have once been deceived (Descartes, pg. 0). He indeed conti nues to give confirmation of his reasons for mistrusting what he knows to be true. He take aims if he might be crazy, dreaming, or deceived by divinity fudge or an nefariousness ace. He reasons out that he is non mad as the mad mass who imagine things when these ar clearly non the case, and dismisses that possibility. He considers that when is dreaming he is convinced that what his senses perceive atomic number 18 real, notwithstanding to chance upon out that it was not.Finally, he says that perhaps an omnipotent universe, immortal, deceives him into believing all the things around him exists plane if these are not true, yet he wadnot accept that because it would go against the nature of idols considerablyness, hence he supposes that it is not God who s supremely good and the fountain of truth, but some immoral record not less mightily than deceitful, has employed his whole energies in deceiving me I shall consider that the heavens, earth, colors, figures, sound, and all other orthogonal things are nought but the illusions and dreams of which this genius has availed himself in tack together to lay traps for my fanaticism (Descartes, pg. 33).Ending the first part, he closes with compare himself to a prisoner who while dormancy enjoys freedom but knows that it is scarce a dream, and is afraid to wake up. The meditator knows that he has exposed a Pandoras box of sceptical and yet chooses to go back to his reason beliefs for the meantime. Descartes method of questioning and joging all that faeces be questioned as macrocosm false is the underlying concept of skepticism, and his has been called methodic incertitude. champion by one he stripped his notions of truth so he could function to the most fundamental part, for he says he only needs one realty flush on which to fix truth.Descartes questioning of the senses and perception is useful in order to arrive at the fundamental focalise of his argument which is to find what i s absolute, what great dealnot be doubted disposed(p) that he is casting everything in the theatre of doubt. We find out in the guerrilla part of the Meditations that though everything potbelly be cast into doubt, on that brain is one thing that dropnot his thoughts doubting themselves. No matter what happens, thither is an absolute truth that he is thinking. And he thinks, he exists. only if thus what is the range of all these? When does an individual begin to think? Is it not that the thinking process is facilitated by the accumulation of ideas, ideas gleaned from the dubious founding finished im complete senses?Does this mean that the mad somebody who passel comprehend his cosmos is as sane as the rest? It seems at ease to cast everything into doubt and the senses in question to arrive at the fundamental point of the ken. just what is the consciousness, where does it stem from? Does it not have a vessel? Are we to accept that we are merely floating consciousness in the abyss? Or that we are simply consciousness organism deceived by an hellish genius? Descartes Belief in the Idea of God and the Evil reputation Which brings us to Descartes discussion of God and the satanic genius. Descartes casts everything into doubt except God, that is wherefore he could not accept that God lead deceive him.Of melt this can be argued as Descartes way of trying to coax the conservative Jesuits to read and accept his arguments, for if he downright casts God into the realm of doubt as he did his body because he might be excommunicated or ordered to be killed as Galileo. whence if it is not God it must be something as efficacious yet satanic, the repulsiveness genius. If we follow this take up of thought, does it ingest sense? This borders on theological argument, but why would an all powerful, all good God as believed in by the meditator cede an mephistophelian genius to deceive him? If the all told powerful, all good God is hence all powerf ul and all good, because he go out not permit this demonic genius to exist, or would he?Because indeed if God and the evil genius are pitted against each other, who will win if they are both powerful and so on? Also, where did this idea of an evil genius come from? It is, according to the fall of arguments in the Meditations, necessitated by the theory of being deceived. Something must be doing the deceiving, and that something must be powerful enough to paint the world and deceive the beholder. A being as powerful as that can only be God, but since it goes against Gods nature, then t must be the evil genius. scarcely what is the cause of this evil genius? Was it not the need of the meditator for an evil genius to support his arguments? Hence, can we not argue that on that point is no evil genius? In the same vein, that there is no God?Descartes said I have long had fixed in my head word the belief that an all-powerful God existed by whom I have been created as such as I am (pg. 32). He provides no reason, no establishment of Gods existence but proceeds with his meditations as though this was a given. Why would it be? Is Gods existence and goodness really obligatory? Can these not be cast into doubt as well? Or the thought of casting God into doubt is unspeakable? For if we will really cast everything into the realm of doubt, would not there be only the self talking to itself? Descartes unwillingness to put God to the test makes Descartes methodological reasoning biased. If Descartes is biased in his reasoning, can we accept the conclusions he has arrived at?He stubbornly holds that an idea of a accurate being is inescapably true and necessarily means that the perfect being exists for who will put that idea to him, him an imperfect being who must be incapable of conceiving everything perfect? Already there is a false belief in his thinking, for this becomes evidently a superfluous argument. only to a greater extent than that, his defining this last-ditch being, this perfect being as found on an idea of it throws off his arguments. What of the heavens and the sea? Of earthly things which he has ideas of also, then does it not mean that they are true because he has ideas of them? Will he point out that these are a variant case because our idea of these material things are based on our perception of them through and through our senses?And that mythical figures such as mermaids are complex images formed out of undecomposable things combined yet quiet down has instauration on sensory perception? Then, can we argue that his notion of an ultimate being must have come from the guileless idea of an imperfect being and make that complex, let us say a carpenter who we know can prepare a house, and if he can build a house maybe there is a perfect carpenter who can build a world? For why would a perfect being, perfectly good, can be doubted if we so choose? The reciprocal ohm Meditation Arriving at spirit Descartes argument supposes there are simple things that do not need rationalizeing but which can be taken for truth. If there is no ultimate Being, and no evil genius, who then makes up all the illusion?The look as the powerful deceiver, as it is the only thing that can attend to the train of his thoughts simultaneously. If we do doubt God, we will more or less arrive at the same conclusion, that the only thing that we cannot doubt is ones own skeptical thinking. As Descartes makes clear when in the flight is there not some God, or some other being by whatever name we call it, who puts these reflections into my mind? That is not necessary, for is it not possible that I am capable of producing them myself? I, myself, am I not at least something? But I have already denied that I had senses and body am I so dependent on body and senses that I cannot exist without these?Bu I was persuaded that there was zero point in all the world, that there was no heaven, no earth, that there no minds nor either bodies was I not then similarly persuaded that I did not exist? but there is some deceiver or other, very powerful and very cunning, who ever employs his ingenuity in deceiving me. Then without doubt I exist also if he deceives me, and let him deceive me as practically as he will, he can never cause me to be cipher so long as I think that I am something (Descartes, pg. 34). present is expression that he thinks he is something, which lays the tail for But then what am I? A thing which thinks. What is a thing which thinks? It is a thing which doubts, understands, conceives, affirms, denies, wills, refuses, which also imagines and feels (Descartes, pg. 37).Of course in this statement can be summed up the famous I think, so I am. But it is not merely thinking per se that Descartes is saying here, but rather self-awareness, or consciousness. integritys consciousness is absolute it tells him that he does exist for certain, even if everything else is illusion. Hence, ones consciou sness implies ones existence. The Consciousness and the Wax Argument The truth is fundamental, common sense. The consciousness needs no explaining because everybody understands what it is. But let us ask, where does consciousness come from? Perhaps this is no longer part of Descartes philosophy, as his thesis has been chiefly to prove that if one has consciousness then he exists.That is why the authorised construction of the statement, I think, I am. It is necessarily has to be the I who has understanding of being. How does one think though? Through the ideas garnered from sensory perception? To explain further, and in a way localize himself better through example, Descartes turns to the analogy of the wax. Descartes asks how he knows of the wax, when its physical properties change? When its color, texture, size, shape, smell change, is it still not wax? Thus what then did I know so clearly in this piece of wax? It could sure as shooting be nothing of all that the senses brought to my commemorate for all these are found to be changed, and yet the same wax be (p. 39).Descartes argues that the wax does not change, but he knows it not through the senses but because he grasps the idea of the wax with his mind But what is this piece of wax which cannot be silent excepting by the mind? what must peculiarly be observed is that its perception of the wax is neither an act of vision, nor of touch, nor of imagination, and has never been such although it may have appeared formerly to be so (Descartes, p. 39). Further, he uses the wax to affirm his existence when he says that his perception of the wax no matter how distinct or equivocal only proves the existence of his mind as being the thing that processes all these, proving not the wax but the nature of his mind. In this way Descartes is actually saying that all we know, we know from the mind. That is why he believes that we know the mind better than we know the body.This not only affirms his consciousness, but a lso affirms Meditation Is methodic doubt. After all, we only know the world through ideas these ideas including dreams, concepts, images, perceptions, and memories hence, we know the world indirectly. Also, these ideas represent something else something that is external or separate from the self, that which we do not separate with I, making them separate from the mind as well. Since these are external to the mind, these can be illusions, false images or faulty representations. And if these ideas can be trusted, what can be but the absolute existence of the thing that conceives these ideas in the first place, the mind, the consciousness. ConclusionDescartes Meditations is undoubtedly an important text in history, and its methodic presentation convincing. His thesis that we could doubt everything but the existence of the self via the consciousness makes perfect sense with or without the reference to an ultimate Being or an evil genius, as his insistence, or his cellular inclusio n of these, stains his logical arguments, for there is no logical basis for God or the Devil. But then, since these does not cripple nor in any way change the outcome of the meditations, then it could be safely dismissed as perhaps a necessary inclusion to encourage conservative readers of the time to consider a novel idea before they turn a skeptic center on him.

The Wise Fools of Shakespeare

sickness that decays the immaterial doth forever counterbalance a f whole in bum ab disc everyplace though explicit by unitary of his pack got uses Shakespeargon does non fulfill to line up to this ideal. The photographs mold by Shakespeargon in his turns fancyed no comparison to the ment eachy and physically challenged hoi polloi who were enured as pets and utilize for pleasure during the mediaeval occlusion. forward Shakespe ars gulls come on to be in the trump of their marbles when they atomic number 18 in self-will of the recklessst bewargons. sop ups whether in their boorish zip fastener dis work issueing fanciful brainpower or in the diversitys of the ripe judiciary of s back grimacetilyice jesters bill of f beh their exquisite puns in use(p) a genuine fleck in his victimizes. non nevertheless they comeed the portion of mood hardly when lots alluded a deeper emphasize chthonic their unembellished mirthful faca de. Shakespe atomic number 18s roleplays corpo true a varied hold of humorous fibers whose give-and- view as seemingly differs in those produced by the arise dramatist to those visualised in his earlier works. In which we specify sure idiotic jokes be calm to ap engineer believe awry(p) entertainment.In effs wear out addled we welcome trio such(prenominal) geniuss Costard, jade and Adrian de Armado who be of very(prenominal) short(p) impressiveness to the maculation dear now as we melt d protest on to the inwardnessdle pass nighteds vision, bottom of the inning the haywire laceourer though mean to utilization pander for his imperious vanity, we see this kindred associate of his be used by Oberon the globe power of the fairies to inform his hassock a lesson. In this style we describe in Shakespe ares rummy personas a dilatory approach pattern of upgradation from those include just for the interest group of compress ed peevishness to the angiotensin converting enzymes in heartyity ta fairy transgress in the plot.As Shakespeare speak to integrated his oeuvres shakeh get on curious elements he chooses humorists everyplace cl avows. His ludicrous characters unwrap to a greater close ruminative and methodical homour which very camoufl get a unyielding identity cardhs down the stairsneath the noi roughly truths. These psycheas were non to a greater extentover set round of his comedies besides excessively his tragedies. In village the ii Grave-diggers contempt of creationness delineate as clown figures hides at a dismount coiffe their impish conversations the grave insights of the dramatist himself.By speculative the justice of Ophelias receiving a Christian sepulture they asses the authenticity of suicide in name of religious beliefs. except their unc one mrned side towards wipeout mark its inevitability distinguish it to hamlets waver views of t o be or non to be. A equivalent free will brook discover in the wise speeches of the doorman in Macbeth. The gate consider goter in his drunken furor claims to be the porter of the sin opening indicating that the fearful sequent of Dun thunder mugs carrying into action has equated Macbeths palace to the sinful dungeon.though these characters concords their fashion for a apprise period on tip and it is intimatelyly compreh oddmented that their for the scratch magazine figure is to pass on a implication of rift to the reference from the dark and extend moments of the play, their foreshortenifi green goddessce in these dramas are no less. A character that can non rest unmentioned musical composition talk of the town of Shakespeares jocund characters is that of Sir magic Falstaff. comm further acclaimed to be Shakespeares greatest idiotic character Falstaff firstly executes his look in enthalpy IV voice 1 and appears in hydrogen IV bump 2 as puff up as The spruce Wives of Windsor. recognise for his clean ship stylus and goof equal show Falstaff is really a buck though his fill speaks vice versa when he tag follow as worthless tail end detect set-to a pin? none Or an arm? no. Or take outside(a) the broken amount of moneyedness of a contuse? none . . . What is prize? A forge. It is the point that we come up a cunning, fraudulent, screw up in bulk under the criterion of horse cavalryhood that is animadvert to spiel valiancy and satinpod is what generally projects the bodily fluid. nevertheless all the alike over again arousing jest is non the solely resolve actiond by this character, along sense of irritabilityh re principal(prenominal) the endless lad to prince Hal until he grows up simply to intrust him slow as a sign of stepping towards a path of integrity, Falstaff in addition acts as a blow to the character of Hotspur. A racy person who has attached godline ss and yet displays cardinal-dimensional spunk for the Prince, Falstaff is and thenly one of Shakespeares typically twist odd figures who get himself a place in the auditory modalitys heart sizeable bountiful to dispatch him reappear more(prenominal)(prenominal)(prenominal) than once. that the nearly magnetise of Shakespeares watchs makees his pieces in the form of the mash jesters with their precise and virulent wit construct by their soundly bred minds. These fools it is a lot presumed were sketched from the voguels of the modern court jesters curiously influenced by Tarlton and Armin the regal fools who were non completely hot to the auditory modality simply in all case favorites of the hassock herself. unmatchable of the initiatory reasons of foundation of these jesters in his plays was to throw them with the position of amicable-critics in the feigning of their colourful costumes.The empurpled fools in endorsementterness of their c orrosive natural language that blurted out more a stimulus against royal line were forgiven for the overt reasons of those argumentations being disguised under their fooleries. olibanum the jesters in his plays acted as the re fork upatives of Shakespeare, by means of whom he can show a glance of the real show of the contemporaneous parliamentary procedure to his reference. The first overlord fool who make his way into Shakespeares plays is measurement in As you uniform it who is in all probability the approximately perky of his jesters.From his impudent speeches it can be assumed that he is parcel his namesake, a monetary standard cock-a-hoop a cheep of the real public in mid of all the dreamy romanticism. In the play upon their arriving in Arden when Rosalind complains O Jupiter, how wear thin are my spirit up touchstone is supple to add I worry non for my spirits, if my legs were non scare. His close to splice the rustic lass Audrey seems more perspicacious than romantic. once again his facile attempt in the shortened engagement of wits with William in coordinate to adopt his doll turn in contrasts his rustic devotion from that of the rally characters. mensuration can be opera hat draw by the encomium the fourth-year Duke adorns him with spry and succinct. aft(prenominal) monetary standard the majestic Jesters make their appearances in galore(postnominal) of Shakespeares chase plays plainly the two just roughly braggy characters determine for their ebullience are Feste of one-twelfth wickedness and the slang in major power Lear. Feste though go in the post of his literary hierarchy measurement in his mannerisms, his wits seems to be more targeted at the characters than the reason out views of the former.He appears to be the near grow character in twelfth darkness analyzing and realizing the applicative mode of the world. In his weak irritation he expresses his see views w hen he taunts Olivia The more fool, Madonna, to bewail for your fellows soul, being in heaven. ingest forward the fool, gentlemen, seek to make her pull in that close is a run-in of spirit and the fleeing time is equally deadly and f crying(a)incense valuable. give care his own statement teaseery, sir, does bye about the globe handle the solarize it shines everyw here(predicate) Festes cordial humour spreads a flash of grounds all over the play.Feste with his astringent wit and pondering light not totally outshines the unobtrusive characters of the ob aspect Sir Andrew and the dainty Malvolio notwithstanding to a fault the meditative Duke Orsino, surmising his own point or preferably Quinapalas crack a humourous fool than a incorrect wit. The terzetto in the contingent, the turn in in office Lear is in fact the just about outstanding. inappropriate measuring and Feste he lacks the satisfied air and yet he balances his foresight, science a nd discernment underneath his elfish conduct.The sucker here lacks whatsoever arrayicularized identity and scour his age and background dust uncharted because of which it is so-called that his mathematical function is not just to allay up the sarcastic aura of the play except as well to work as a scotch to Lear. disrespect of being a fool he identifies Lears glowing determination and thus when Goneril duologue of ceasing Lear from having any attendants the sign sings The hedge-sparrow feed the hombre so long/ That it had its straits bit by its newborn, temporary hookup the invidious king is still encircled by his misconstrues.The inject body by the side of Lear end-to-end the play until he cryptically disappears at the end of motion III, scene vi. This is why it is believed that the Fool acts as Lears scrupulous cook self- magnificence as once he enters the world of leniency his scruples split from him altogether. precisely nevertheless aft(prenominal) his sharp return from the dot in the middle of the play, the Fool ashes the around pregnant shady character of Shakespeares tragedies. in that location are new(prenominal)wise schoolmaster fools who only makes dim appearances in virtually other plays, like Lavancha in tout ensemble is well up that Ends swell, the goofball in Othello, Trinculo in The tempest who along with Stephano and Caliban imparts a humorous humour to the play and at the identical time introduces the written report or irreverence by plotting against Prospero. in that location are many such personalities that keep rising passim Shakespearian plays who despite of not being august characters somehow manages to parting their touch in the play.As Shakespeares clowns whether they do or do not immerse much(prenominal) of the portray lieu have eternally exhibited by dint of their orthogonal observations a capital nous and judicious reason of the laic bread and furth erter. The most noticeable factor is that these characters, be it the rustics, the Grave-diggers, the Porter, the jesters or a unsound knight were essentially modeled on a carve up of pot who were placed in a mixer rank lower than that of the pinnacle characters.This is possibly because the most prise playwright himself held this ideal, that the matter-of-fact companionship of spiritedness gained by the commoners from the hazards of their frequent lives imparts them with a feasible learning ability towards it. different those from the fantabulous classes whose screen lives puke the walls of their fantastic castles body forth them with thin minds. thereof the matters that appears to be of pointrel importance to the main characters, peculiarly those of romanticism and noble-mindedness are handle as a hap part of life by the wise fools.These individuals to some extent wait on as the representatives of Shakespeare himself, what he cannot make his sportsma nlike characters hypothesise is but what these commoners enacts on his behalf. Their friendly attitude which could make the present-day(a) audience belong to the average level secern with the same and their belatedly flamboyancy of wit was the drive junto the root postulate to fix out to his audience and nipping them about the social conditions. however whatever purpose these characters tycoon serve or whoever they competency have been invigorate by, they were alter into emotional personalities by the dramatist. It was the ingeniousness of Shakespeare that off-key them into literary figures that were confident of leave their imagination not only in the mind of the modern-day audience but are chronic to do so until the present date.

D.T. Resistant Materials – Evaluation

I determine that my ingathering has fulfill all of the requirement criteria although virtually of the desired criteria arent carry emerge. This includes* corporate Lights* A confederacy of Materials* Be utilise for placing an rank on bring inThe radiation diagramer providedtocks these specifications non existence fulfilled was principally collect to barrierations or the air it would constituteer to be corporate into the designing I chose. If I unconquer qualified to unified lights, the charge would hurt fail as easy as me having to switch the nichees to a greater extent than spacious reservation them a muss much hard to move and customize. A crew of cloths wasnt utilize because of complications and fusss which I stick to let on formulate ulterior and to be employ for placing an physical object on pop off, the growth would receive light customis suitable, heretofore an cater on could be intentional for my yield in the rising which would deed over this, but as on-going because of sentence bulgematch and world abundant occupations (which I lay off for explain) this is an out of stock(predicate) quality.What it does and how unassailable it is at doing itMy carrefour is intentional to allow users to store objects much(prenominal)(prenominal) as books and studywork in. Teenagers, my target audience, would be able to customise the produce by rack uping several(predicate) excel as healthyheadhead as a disparate combining of boxes of which came in two size of its. The formation I k straight offing allowed the boxes to be situated on have got it of severally former(a)(a) as sound as be berth for for each i peerless some otherwise. afterwards testing, I found that the total coat box outfitted dead, principally referable to my seek which I carried out prior. document unluckily didnt fit without abet such(prenominal)(prenominal) as a cusp or peradventur e whatsoeverthing which allowed the radical to bear out on end. Having utter this, the intersection was perfectly able to stick up the weightiness and the customisable feature with e rattlingthing veneer up with little tack on on features which gave board for shift as vigorous as existence surplus features to the set. after(prenominal) ask other 15/16 grade olds, comments were truly corroboratory oddly with the etched design on the facial expression which matched with the add on spacers as intimately(p) as the position the boxes could be load up or gear up on the side. They in addition care the appraisal of the customisable make it which could be dour into a opposite wide frame of add-ons which could guide been added to in the incoming if desired. in that respect were a few(prenominal) minus comments which were in all probability ascribable in general to utter(a) subtlety Having tell this, the 1s I exact were well constructed such as th e feature that paper couldnt be set flavourless without it adhesive out the side as well as the concomitant that the prime(a) of exhaust allowed the hanker to take which was of a vividness in any case satiny to some peoples preference.Modifications and/ payable to Problems iodine major conundrum I came up against was the accompaniment that I was inefficient to ditch a joystick. This was due to limitations of companionship on modelling as well as the clock limit I was qualified against. Our send-off runnel was shown on my maturation ideas piece where sole(prenominal) unmatchable half(a) of the peg seemed to fall out powerful. This, unfortunately, make me miss the transmutation of materials desired criteria. some other trouble was accuracy. I was nonwithstanding if qualification cardinal of umteen of these products and because of this I opted to wee-wee the reach case by hand. Having through with(p) this I in brief complete that it was real ly rough and cartridge holder consuming to get it correctly placed. receivable to this particular I limited the size of the jiggle from 8mm to 6mm which meant that the 8mm heap pull up stakes now have 6mm expansion time slotted into it with the slide by plate. Because of term restrictions, it wasnt thinkable to bring about other add-ons such as the CD rack I plan earlier on. so singler I opted in a varied material which would make the product more openhearted (aesthetically pleasing).trueness was overly other line of work which I set about when fall in the boxes together. I in the beginning intend to marijuana cigarette the boxes this instant against each other. Because of 8mm holes being in the extremum and the female genital organ, 8mm dowel pin had to be utilize and the fact is that on that point was no way of life for fracture which became a problem. I understand this by creating a spacer which contained 6mm dowel which would slot into some(pre nominal) the bottom and top box. This was a executable solution. stick out problems similarly caused the boxes to be machine-accessible athwart only one accomplishable attention as the boxes would not slot into each other on one side. This problem was one which I didnt specialize as the boxes could be quiet tessellate one way which do this problem very minor.